GREENERY The secret color cabal announced PANTONE 15-0343 HEX #88B04B as the new refreshing and revitalizing shade, color of the year Greenery is symbolic of new beginnings. pms 15 0343
Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 15-0343 Greenery as the PANTONE® Color of the Year selection for 2017; a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.
Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. A refreshing and revitalizing shade for fashion and home , Greenery is symbolic of new beginnings.Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality. Greenery reflects the emergence of biophilia in office design. A recent global study suggested a 15% boost in employee creativity and well-being and 6% increase in productivity when work spaces are infused with natural elements such as pantone colors greenery and sunlight.
“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."
The more submerged people are in their own modern realities, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
While often associated with environmentalism and nature, Greenery is also a unifying thread in tech and innovation because of its association with boldness, vigor and modernity. Many new apps, animation iconography and digital-first startups express this energy by using the riveting and attention-getting shade of green in their logos. Conveying progression and a pioneering spirit, Greenery portrays an entrepreneurial essence that aligns with the industries that have embraced it.
Greenery for Fashion:
It is nature’s neutral. A great harmonizer merging undertones of cool blues with vibrant yellows, the hue is a natural complement to a wide range of palettes.Like the spectrum of possibilities in colorful petals and blooms paired with lush green leaves, plants and trees, Greenery provides a pop of color in accessories and footwear, or acts as a bold accent in a pattern.
sources: leatrese eishman, Laurie Pressman, procato, research firm Human Spaces